Japan Is Hannover Messe’s Partner Country

Potential investors heading for Hannover Messe 2008, which takes place April 21–25 at the Hannover (Germany) Fairgrounds, might want to note in their diary a presentation at the Global Business Forum on April 24 (Hall 6, 10:00 a.m. to noon) about “Setting up a branch office and recruiting staff in Japan.” This is one of many opportunities for learning about prospects in the Japanese market that the technology, innovation, and automation trade fair offers this year. That is because the 2008 Partner Country at Hannover Messe 2008 is Japan.

Organizers of the Global Business Forum event are the German-Japanese Business Circle and ECOS Japan Consult, in association with the Japan External Trade Organization (JETRO). The session will focus on current developments, the challenges and opportunities facing companies interested in setting up a branch office in Japan, personnel recruitment in Japan, the drafting of work contracts, and sources of assistance.

In addition, on April 23, the North Rhine-Westphalia (NRW) Efficiency Agency and ECOS Japan Consult, in association with the NRW Ministry of the Environment, the German Federal Ministry of the Environment, and JETRO, are hosting the 8th German-Japanese Conference on Production-Integrated Environmental Protection (PIUS) in the Conference Area of Hall 1 from 1 p.m. to 6 p.m. Attending representatives of German and Japanese manufacturing companies and business consultancies can find out how to reduce their costs while protecting the climate through efficient resource management in production.

The Japanese-German Business Summit on April 21 is the flagship event organized by the Federation of German Industry (BDI) and Hannover Messe to accompany Japan’s Partner Country presentation. It takes place in Room 2 of the Convention Centre between 11:00 a.m. and 4:30 p.m. Senior representatives of the two nations’ governments will debate issues of trade and investment, innovation, and energy efficiency with business leaders, research scientists, and media commentators in a series of three panel discussions. Federal Chancellor Dr. Angela Merkel and Japanese Prime Minister Yasuo Fukuda are expected to attend.

Other Hannover Messe highlights related to Japan include the German-Japanese Photovoltaics Symposium on April 24, a conference on opportunities for small and medium-sized German firms in Japan on April 23, and the German-Japanese Robotics Summit on April 22.

The exhibition grounds and the city of Hannover will take on the flavour of Japan in numerous ways during the fair week. Through a programme of arts-themed events, dancers, musicians, singers, painters, and photographers will open a window onto the traditions and culture of the Asian island nation.

Also, the Japanese cherry blossom season coincides exactly with Hannover Messe 2008. Fairgoers arriving at the city’s main station will be able to admire Japanese cherry trees on the plaza in front of the station and two Japanese Zen gardens established on the promenade inside the building.

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